Banmiller on Business: Pet Food Financial Security
Banmiller on Business by Brian Banmiller
People simply love their pets; and that makes for a good business plan.
Michael Levy is the president and founder of Pet Food Express. He started his career in dog training and in 1980 opened his own training facility. Over the years that store has multiplied across northern California and expanded to include pet products and adoption centers. And it’s a business that hasn’t failed to turn a profit.
“Well we always cross our fingers when we say that but it seems the pet industry has been played out to be recession proof. It’s grown even during the most recent one, which is the worst in my memory.”
Levy says his success is based on setting his stores apart from competitors.
“Well for one thing we still operate our company as if it was one little store. We reach out to our employees on a regular basis; they have open access to us, same thing with all our customers.”
Levy says they have developed a very unique culture you can really experience from coming in the store. And thanks to man’s best friend it’s apparently paying off.